1664 Privacy Policy
Protecting your privacy is vital to us. This policy explains how 1664 collects, uses, safeguards, and manages your personal data when you use our cricket betting, slots, and casino platform in India.
Information We Collect
When you register an account, we collect basic personal information such as your name, date of birth, email address, phone number, and payment details to comply with regulatory requirements and provide our services securely.
We also collect device and browser data including IP address, operating system, and browser type to enhance security and improve platform performance. Local payment information related to Indian payment services like UPI, Paytm, and Net Banking is collected solely to process transactions.
Cookies and tracking technologies are used to personalise your experience, remember your preferences, and analyse platform usage patterns. Usage data such as pages visited, time spent, and interactions are logged to help us improve our offerings and detect suspicious activity.
How We Use Your Data
Your data is used primarily to provide and maintain our services, facilitate betting transactions, comply with legal obligations including age verification and anti-money laundering checks, and respond to your requests efficiently.
We may use aggregated and anonymized data for analytical purposes to improve user experience and platform functionality. Your information also assists in personalised marketing communications, but only if you consent to receive such communications.
We do not sell or rent your personal data to third parties at any time. Data use strictly follows applicable Indian privacy and gambling regulations to ensure confidentiality and integrity.
Cookies and Tracking Technologies
Cookies are small text files stored on your device that help us recognize you on return visits, maintain login status, and personalise content. We use both session cookies and persistent cookies depending on the function.
Third-party cookies may be used for analytics and advertising but only under strict consent. You have the option to disable cookies via your browser settings, which may limit some features but not prevent access to essential services.
Data Storage and Security
All personal data collected by 1664 is stored securely using state-of-the-art encryption and safeguarded against unauthorized access, alteration, or disclosure. We implement continuous security assessments and updates to maintain high protection standards.
Data retention periods comply with Indian regulatory requirements and only the necessary data is retained for the duration needed to support your account and legal obligations. Upon account closure, your data will be deleted or anonymized unless retention is required by law.
Sharing Your Information
1664 may share your information with trusted third parties such as payment processors, regulatory authorities, and service providers strictly to facilitate platform operations, ensure compliance, and prevent fraud. All such parties are contractually bound to protect your data confidentially.
We never share your data with marketers or advertisers without your explicit consent. Any legal requests or court orders for your information will be handled transparently and lawfully.
Your Rights and Controls
You have the right to access, update, correct, or delete your personal data held by 1664 at any time by contacting our support team. You may also restrict or object to certain uses where applicable under Indian data protection laws.
To enhance your privacy, you can customize cookie preferences in your browser and opt-out of marketing communications. We encourage you to review and manage your privacy settings regularly.
Requests to exercise your data rights will be responded to in accordance with legal timelines and requirements.
Updates to This Privacy Policy
1664 may update this Privacy Policy from time to time to reflect changes in legal requirements, technology, or business practices. Material changes will be communicated via the website or email notices where appropriate.
We encourage all users to regularly review the Privacy Policy to stay informed about how we protect and use your information.
Contacting Our Support
If you have any questions or concerns about our Privacy Policy or data handling, please contact our support team at [email protected]. We are committed to responding promptly and resolving your inquiries professionally.
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